NovoMedLink is a service provided by Novo Nordisk, a global healthcare company. It is designed to support healthcare professionals (HCPs) in managing patients with diabetes and other serious chronic conditions.

My Role

UX designer: discovery, design, user flow.

Creating a persona journey

Esperoct is a medication designed to help manage bleeding episodes in patients with hemophilia. Our task for this project was to show the different types of people that use Esperoct to ensure that they can live active lives safely.

Creating an engaging experience within a framework

NovoMedLink uses a template for all of their medication pages. So our challenge here was to find an interesting way to tell the stories of four unique patients, while working within the template provided. Working closely with the dev team, is imperative when trying anything new in the NovoMedLink template.

The result

Any time we create something in the pharma world there’s a dozen hoops you have to jump through, including: legal, regulation boards, client requests, and just the template you’re working with. This project was a massive success on all fronts, most of all the patient side of things; showing how people with hemophilia from all walks of life can live without fear using Esperoct.